A collection of some of my projects, work, and skillsets.

Wyzerr

I started a SaaS company.

I started Wyzerr, a SaaS platform to build gamified surveys, in 2014 to make it easier for companies to collect customer feedback. Wyzerr surveys could capture 25 questions in under 60 seconds, and felt more like a game than it did a survey. I raised $2 million in seed funding and grew the company to over 2,400 business customers in 52 countries. Wyzerr was acquired in 2020 and lives on under its new name, InfoTap.

I’m great at Enterprise Sales.

When I started Wyzerr, I had zero sales experience. However, as the founder and CEO of Wyzerr, it was my job to bring in revenue. I learned quickly that the most effective way to sell a product is to be a problem solver and ask questions that turned me into a thought leader in the customer’s mind. My first enterprise sales deal at Wyzerr was with Walmart, followed quickly by Unilever, and then Kroger. Over a course of 18 months, Wyzerr closed deals with twenty-two (22) Fortune 1000 companies.

I have expertise in designing Qualitative and Quantitative Research studies.

I have deep expertise in designing research studies to capture data relating to shopper insights, consumer behavior, and customer loyalty. Some of my studies have been used to develop new products and services by companies like Procter & Gamble, Kentucky Derby Festival, Cincinnati Airport (CVG), and Kimberly-Clark. A key area of my skillset is around the ‘Science of Good Questions,’ a methodology we developed at Wyzerr around constructing survey questions that maximized the number of insights while minimizing the amount of time it took to engage research participants.

I’m an experienced Project Manager.

One of the most exciting parts of running Wyzerr was the different types of projects our clients partnered with us to do. Whether it was collecting feedback from online shoppers for Kroger, or better understanding how to improve the payments app for Walmart, or doing pulse checks on employees for Unilever, I have managed a wide range of projects with varying complexities. I’m skilled in Waterfall, Agile, Scrum, Kanban, and Lean methodologies.

PopShop Local

I create effective Go-To-Market strategies.

As a Business Development consultant for PopCom, I created and executed PopShop Local, a go-to-market strategy that helped the company get its smart vending machines out into the market place, increase brand awareness, develop a pipeline for sales, and bring in revenue all in one initiative.

I negotiated major partnership deals.

A key part of PopShop Local’s success was dependent on our ability to foster partnerships with premium retail locations. I successfully led partnership deals with The Beverly Center, Hilton New York Midtown, Columbus Airport, The Metreon, University of Louisville, Stonebriar Centre, and Tower City Center.

In addition to these retail location partnerships, I also successfully led a major partnership deal with Ooredoo, placing PopCom’s first international PopShop in the Place Vendome Mall in Qatar.

WhoseYourLandlord

I have excellent copywriting skills.

As part of my business function at WYL, I write content to help clients, partners, and government agencies understand the value of our software. This includes letters, executive summaries, agreements, powerpoint presentations, and responses to RFIs and RFPs. I also create documentation to help users utilize our software tools and applications effectively.

For a writing sample, click here.

I lead cross-functional teams.

As VP of Business at WhoseYourLandlord (WYL), I led the Sales, Marketing, and Customer Success teams. While at the helm of the business unit, my team launched several cross-functional initiatives that catalyzed exponential growth for the company, including a national resident experience study that involved the country’s leading real estate developers and government agencies. We also launched different types of programs to increase engagement with renters around the country.

Sooligan

I built a mobile app for college students.

My first foray into entrepreneurship and technology was the development of my first startup company, Sooligan. Sooligan was a mobile app for college students to find rants, raves, and local experiences in any city. It was a live feed of sentiments around the city that was meant to help people find information they normally wouldn’t stumble upon. The app launched at my alma mater, UC Berkeley in 2014 and gained several thousand users before launching at University of Arkansas and LSU. I raised a small angel round for Sooligan and participated in the inaugural class of the Ark Challenge before pivoting and starting Wyzerr.